When you hang out with Mary Stengel Austen, the public come away with the house feeling. "That woman is getting affable. " After weighing, you might find other words which describe her: efficient, realistic, enthusiastic, tough oriented, determined, articulate, strategic, dedicated. But you'll always include affable in your memory of her because exactly what she is.
Perhaps she is the fact that way because of the both most significant challenges in life: managing five small children and managing one of the biggest ad agencies in this section of the country, Tierney Communications. Affable is good, perhaps necessary.
Having grown up in this area, she then graduated from what Lafayette College and was directed to a job in take-home pay for age copier trademark. Quickly convinced that she wasn't made for a network marketing role, she found her way into the former Spiro agency and found the Career that touched her, enthused her only to excited her. Obviously, she loved what they did and, after some steps forward, she still loves what they does as president then there's CEO of Tierney explaining 135 employees.
Mary sees great possibility that the advertising business in any event she insists that success will come to those who understand that it is a "time for new the real world. " That's her method of acknowledge and respect change may happening faster and less. She believes that
agencies must adapt quicker to market changes, technology changes and or to the changing expectations of employees. More than ever, she hopes that Tierney is understanding and respecting clients' perceptions of their needs which often change with all the different speed of light.
Her concerns for the overall health of the agency business are partially based on the pressures clients feel in these changing times. It's not a new thought that solid relationships with clients are vital for ad suppliers. However, those relationships are harder and harder to develop because in every pressures of time as well as pressures of the bottom line. However, she says the crucial for a superb client relationship is no different today than it was some ten years ago. Just remember that "It's not in regards to you, it's about your victim. " Good advice.
When possessed, she has some suggestion for clients, too. Directed to clients in a matter of words, the "wisdom" of Mary Stengel Austen is not hard to state. She would ask them to be Careful about articulating verifying plan and the marketing objectives decades agency. She would urge the credit card companies have realistic expectations of the company's marketing/advertising efforts. She would want an open, honest link with the agency as well as consistent viewpoint about image, brand and sales. She also fully understands that clients has its pressures and sometimes have to abandon well thought back plans.
A consistent lesson has guided her in her home life, in college while in the her Career. She has learned the importance of being able to multi-task. She says that learning to "juggle" has Helped her in his Career and in her role to turn into a Mother. According to your, "Kids and clients have Helped me to how you can prioritize and have forced me to stay focused. " She not only that explains, "Both clients and children need to feel like they are the most important look at your world. " In these two separate situations, they are both, so it's working out quite well for Mary, for Tierney and for her family.
Predictably, her dreams of her own Career cover a wide spectrum of topics. When she considers her life in ten years, she first mentions her family and its importance. Then she handles continuing to enjoy the truck bed cover's work, about continuing to experience and grow and continuing as such the things she should not best. She is quite soft and enjoys managing good people and wants to continue that function. She must also as much strategic involvement as you can get, both in her own operation in addition to the operations of clients.
She gives an fascinating example. When a inevitably crisis occurs, she hopes to reveal the strategy/solution and shrink "Slow things down while others are compelled to speed things up. " She seems mellow and, apparently, is convinced that calm and smart beats frenzied and active and not using a good plan.
Mary Stengel Austen is a lot more than a busy, successful executive at Tierney along with a busy, effective family individual. She is also a committed supporter of the community, serving on many boards including the Please Touch Museum, Bryn Mawr Rehabilitation Hospital, Maternity Care Coalition, Pennsylvania Ad Club, Lafayette College Advisory Council and as Chairperson of the Pennsylvania Economy League.
She hails from Radnor with her wife, Peter, who is an Insurance Broker with her five children: Thomas(8), Andrew (7), Christopher (6), Jacob (4) and Sally (2).
Affable? Okay. Successful? Yes. A thanks for combination!
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